Hey there, buddy. Welcome to Good Morning, Coulee—the newsletter that cares whether you’ve had enough water today. (drink some water)

Today on Good Morning, Coulee:

📆 day 2 of the new What’s Happenin’ section. let us know how we’re doing!

🤠 great options for activities this weekend from a Wild West Fest to the opening of a beloved local apple farm. full list »

🕰 a little bit of local history

Alright, pour yourself some coffee (or water) and let’s get this morning moving. Follow me 👇

Ever Tried Facebook Ads and Got… Nothing?

You’re not alone. Too many Coulee Region businesses have thrown money at Facebook ads only to see crickets. The problem isn’t your business—it’s the way the ads are set up, targeted, and optimized.

That’s where Solid Lead Co. comes in. We make locally-targeted Facebook ads up to 50% more efficient—and we only charge a 10% management fee. No long contracts. No minimums.

Our approach works best for high-value, occasional-purchase services like:
🪨 Concrete repair & resurfacing
🏠 Roofing, siding & window replacement
🛠 Remodeling & renovations
🌳 Landscaping & outdoor living projects

Here’s how simple it is:

  1. You set your budget (spend what makes sense for you)

  2. We do everything else—from campaign setup to monitoring, optimization, and creative development

  3. You watch your ad dollars go further—often enough to cover our fee entirely.

Stop wondering if Facebook ads work. Start seeing them actually bring in leads.

Here’s what I was listening to when I wrote this email. 👇

  • Celebration marks 90th anniversary of Social Security in La Crosse community // News 8 Now »

  • Blugolds enter 2025 season with championship pedigree and "One Degree" mentality // News 8 Now »

  • La Crosse Main Library begins $3 million renovations to better meet community needs // News 8 Now »

  • The Bringing Hope & Light to the Dementia Journey Conference makes stop in Onalaska // WXOW »

  • Community comes together for Northside Block Party // WXOW »

  • Raising Cane's first La Crosse location hosts opening day celebration, giveaways August 19 // WXOW »

  • Kitten rescued from toilet paper holder // WXOW »

  • New Mural in the works for Copeland Avenue // WXOW »

  • Coulee Region Humane Society hosts 21st annual Adoptathon // WXOW »

  • Shelly Fortner on food bank struggles, upcoming Taste of Garden fundraiser // WIZM »

🍔 Burgers in the Park @ Davidson Park, Westby // Thu, Aug 14, 5:00 PM // LINK ➡️
Gather with neighbors for $5 burgers, brats, or hotdogs plus sides, live music by Marty Cina, and small-town summer charm. Bring a lawn chair or blanket and enjoy the evening.

🤠 The Wild West Days [Aug 15–17] @ 925 Nelson Parkway, Viroqua // Fri, Aug 15, 5:30 PM // LINK ➡️
Step back to the 1800s for a weekend of rodeo action, live music, a parade, vendors, and more in Viroqua’s bustling Boom Town.

🍎 Ecker’s Apple Farm Season Opener @ Ecker’s Apple Farm // Sat, Aug 16, 12:00 PM // LINK ➡️
Celebrate the start of apple season with cider, caramel apples, train rides, live music, and local eats at this fall favorite.

🎯 Dart Tournament – Annual Outdoor Dart Tourney @ HD Tavern // Sat, Aug 16, 12:00 PM // LINK ➡️
Test your aim at HD Tavern’s annual outdoor dart tourney with double elimination play, cash prizes, and plenty of competitive fun.

🌿 Taste of the Garden 2025 @ Kane Street Community Garden, La Crosse // Wed, Aug 20, 5:00 PM // LINK ➡️
Sip local beer and wine, enjoy garden-inspired bites, listen to live music, and support The Hunger Task Force in a beautiful summer evening setting.

Thursday, August 14

6:00pm // Dewey's Side Street Saloon // Open Jam // FREE
6:00pm // Trempealeau Hotel // Chris O'Leary // $17
7:00pm // Cross of Christ Lutheran Church // Apollo Music Festival - Beethoven and Britten // FREE
8:00pm // Popcorn Tavern // Great American Taxi w/ Tres Bandits // $10

Friday, August 15

5:00pm // Grounded Patio Cafe // Fayme Rochelle Duo // FREE
6:00pm // Lost Island Wine/Skeleton Crew Brew // Irene Keenan Jr. // FREE
6:30pm // La Crosse Bierhaus // The Bierhaus Boys // FREE
6:30pm // Fox Hollow Golf Course // Brianna Rae Band // FREE

Want to get involved in our segments? Here are some handy-dandy links.

Wow, Thursday already. You’re doing great, friend. Get out there and be neighborly.

See you tomorrow morning! ☀️

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