Howdy, partner. Welcome to Good Morning, Coulee—the newsletter that celebrates the little wins, like remembering your reusable bags.

Today on Good Morning, Coulee:

💭 feeling stuck in-between two things? it’s alright to love those parts of life, too.

🥬 definitely feeling like a farmer’s market kind of week, am I right? Have you ever been to the Holmen Farmers Market? »

🐶 our pet of the week is here—in case you need a little morale boost today

📆 a revamped calendar is coming soon—but first, I’m taking your feedback! The Happenings section will now feature the best upcoming events in the Coulee Region (4-5 days in advance, so you can plan!), with smaller, more regular events being stored in the online calendar. Haven’t checked out our events calendar yet? Do it! »

💼 looking for a job? we’ve got some curated opportunities for you.

Okay, folks. Lot to cover today. Let’s get to it. 👇

Ever Tried Facebook Ads and Got… Nothing?

You’re not alone. Too many Coulee Region businesses have thrown money at Facebook ads only to see crickets. The problem isn’t your business—it’s the way the ads are set up, targeted, and optimized.

That’s where Solid Lead Co. comes in. We make locally-targeted Facebook ads up to 50% more efficient—and we only charge a 10% management fee. No long contracts. No minimums.

Our approach works best for high-value, occasional-purchase services like:
🪨 Concrete repair & resurfacing
🏠 Roofing, siding & window replacement
🛠 Remodeling & renovations
🌳 Landscaping & outdoor living projects

Here’s how simple it is:

  1. You set your budget (spend what makes sense for you)

  2. We do everything else—from campaign setup to monitoring, optimization, and creative development

  3. You watch your ad dollars go further—often enough to cover our fee entirely.

Stop wondering if Facebook ads work. Start seeing them actually bring in leads.

Here’s what I was listening to when I wrote this email.👇

  • Kingeter looks to take Sparta football to next level after 10 years as assistant // News 8 Now »

  • UW-La Crosse Art Adventures camp sparks creativity for middle school students // News 8 Now »

  • La Crosse Oktoberfest nominated for best in nation by USA Today // News 8 Now »

  • Pearl best dog at digging crowned as Wisconsin Public Service's newest Ambassadog // WXOW »

  • Three new concrete mixers added to Culver's lineup for a limited time // WXOW »

  • Kroner's Hardware for sale 150+ years after opening // WXOW »

  • A year after making World Series, La Crosse Loggers season ends in playoff opener // WIZM »

Pet of the Week: Meet Cheddar — proof that some faces are just born to be on greeting cards. 🐾🧀

📚 Title: Seasonal Retail Sales Associate – Viterbo Bookstore (N748)
📍 Location: La Crosse, WI (Follett)
💵 Pay: $19.00 per hour
⏱️ Type: Seasonal

📄 Summary:
Follett is hiring Seasonal Retail Sales Associates to support the Viterbo campus bookstore during a busy retail period. This short-term role (up to 90 days) involves working with students and faculty, handling transactions, stocking shelves, fulfilling online orders, and helping with campus events. Candidates must be friendly, organized, and customer-focused with availability for flexible scheduling, including weekends. Must be at least 18 years old and able to lift up to 50 lbs.

🎨 Title: Jr. Project Manager
📍 Location: La Crosse, WI (La Crosse Painters)
💵 Pay: $23.50 per hour + bonus per job completed
⏱️ Type: Temporary, Part-time, or Full-time (30–40 hours/week)

📄 Summary:
La Crosse Painters is hiring a Jr. Project Manager to help lead and coordinate residential and commercial painting projects across the Coulee Region. You'll assist with managing crews, ensuring proper preparation and safety, maintaining client relationships, and keeping projects on track. This is a great role for someone with a bit of painting experience and strong communication skills. Must have your own transportation and be ready to work hard in a team-oriented environment.

📣 Title: Marketing Strategist
📍 Location: 4730 Service Dr, Winona, MN 55987 (Fastenal)
💵 Pay: $52,800 – $56,000 per year
⏱️ Type: Full-time (Mon–Fri, 7:00 AM – 5:00 PM)

📄 Summary:
Fastenal is hiring a full-time Marketing Strategist to develop and execute creative marketing campaigns that align with business goals. This role involves research, strategy development, internal/external communication, and collaboration across departments. Ideal candidates are self-driven, detail-oriented, and experienced in marketing or a related field. Strong written and verbal communication skills and proficiency in Microsoft Office and Adobe Creative Suite are required.

We’re gonna change things up a bit here in the Happenings section. I want this to be the most hard-hitting, valuable information possible. I know you've only got a few spare moments to give to my silly little email—and I appreciate that you give me that time.

So, events listed here will be carefully selected, contain a little bit more information so you can decide if it’s worth the click.

Don’t worry—we’re still listing all events on our website (which is getting a major design overhaul next week!). You can find that site here »

But don’t judge us on the design if this is your first time visiting—improvements are coming.

🍺 Oktoberfest Launch Party @ The Crow // Thu, Aug 14, 5:00 PM // LINK ➡️
Kick off Oktoberfest season at The Crow with 2-4-1 steins, a 5-minute pour challenge, and stein hoisting fun. Snag your 2025 Oktoberfest wristbands while you’re there!

🎻 Apollo Music Festival – Beethoven & Britten @ Cross of Christ Lutheran Church // Thu, Aug 14, 7:00 PM // LINK ➡️
Experience a free evening of world-class chamber music with performances of Britten’s String Quartet No. 1 and Beethoven’s beloved “Archduke” Piano Trio.

🌙 Moon Tunes – Molly Maguires and LB & The Hi-Volts @ Riverside Park // Thu, Aug 14, 5:30 PM // LINK ➡️
A beloved summer tradition, Moon Tunes brings the community together for free live music by the river. This week’s show features Molly Maguires and LB & The Hi-Volts in a heartfelt tribute to Lindy Shannon.

🎶 River Roast @ The Charmant Hotel // Fri, Aug 15, 5:00 PM // LINK ➡️
Enjoy a free night of live music, great food, and good vibes right in downtown La Crosse. River Roast turns State Street into a summer block party you won’t want to miss.

Wednesday, August 13

5:00pm // Big Al's Pizza // Brian Beard Solo // FREE
5:00pm // Grounded Patio Cafe // 2 Grand // FREE
5:30pm // Norskedalen Nature & Heritage Center, Coon Valley // Music in the Valley - Grumpy Old Men // FREE
5:30pm // The Freighthouse Restaurant Back Dock // Remix // FREE
6:00pm // Peter's Biergarten, Winona // Allison Sky // FREE
6:00pm // The Rookery // Scooter & Friends // FREE
6:00pm // Sapori di Sicilia, Winona // Piano Night w/ Dante Degrazia // FREE
9:00pm // Popcorn Tavern // Open Jam // FREE

Thursday, August 14

6:00pm // Dewey's Side Street Saloon // Open Jam // FREE
6:00pm // Trempealeau Hotel // Chris O'Leary // $17
7:00pm // Cross of Christ Lutheran Church // Apollo Music Festival - Beethoven and Britten // FREE
8:00pm // Popcorn Tavern // Great American Taxi w/ Tres Bandits // $10

Friday, August 15

5:00pm // Grounded Patio Cafe // Fayme Rochelle Duo // FREE
6:00pm // Lost Island Wine/Skeleton Crew Brew // Irene Keenan Jr. // FREE
6:30pm // La Crosse Bierhaus // The Bierhaus Boys // FREE

Want to get involved in our segments? Here are some handy-dandy links.

It’s going to be fun sharing today with you. Alright—get out there, champ. 🤝

See you tomorrow morning! ☀️

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