☀️ Good Morning— and welcome to Good Morning, Coulee—the newsletter that’s feeling thankful for you.
Today on Good Morning, Coulee:
🦃 You thought I’d miss a chance to tell you good morning just because it’s a holiday? No chance.
🎁 Headed out shopping tomorrow? Make sure to hit some local spots. We’ve got a complete guide to some of the best spots in the region here »
🤝 We’ll feature a local small business that provides the perfect getaways for the winter months.
❤️ Want to be amongst neighbors today for Thanksgiving but don’t have plans? Head on down to the La Crosse Center. They are hosting a Thanksgiving Dinner for the community that is free for everyone »
Alright, people. Glad I caught you before the festivities start. Let’s do this. 👇




Here’s what I was listening to when I wrote this email. 👇
All Strings Attached - Rebounder
You vibin’? You can listen to the entire playlist here ➡️

How does Good Morning, Coulee make you feel?








Downtown La Crosse businesses gear up for Black Friday shoppers // News 8 Now »
Sparta gears up for 11th-annual Kriskindlmarkt // WXOW »
Bangor seniors give back to the community for volunteer day // WXOW »
Local social media group provides 100 families with Thanksgiving dinners // WXOW »
Rotary Lights founder Pat Stephens on year 31 of the Riverside Park holiday display // WIZM »



🛍️ Black Friday at Valley View Mall // Fri, Nov 28 // 10:00 AM–12:00 PM // Valley View Mall // Free // Event Link ➡️
Be one of the first 100 shoppers to snag a free Black Friday T-shirt and a Mystery Envelope filled with gift cards, coupons, or exclusive weekend offers. Enjoy huge storewide discounts plus a Vendor Fair with local makers.
🎄 La Crosse Area Rotary Lights Parade // Fri, Nov 28 // 5:00–7:00 PM // Downtown La Crosse & Riverside Park // Free // Event Link ➡️
Kick off the 31st year of Rotary Lights with the opening-night parade at 5pm, followed by the lighting ceremony and fireworks. Enjoy Santa, the Live Nativity, carriage rides, hay rides, free s’mores, and more throughout the season.
🛒 Black Friday Market Event // Fri, Nov 28 // 10:00 AM–3:00 PM // B. Josephine Artisan Market — W24044 Hwy 54/93, Galesville // Free // Event Link ➡️
Kick off holiday shopping with handmade treasures, cozy treats, and deals from 18+ artisans. Enjoy delicious snacks while you browse and enter a huge prize basket drawing packed with artisan-made goodies.
🎄 Lighting of the Christmas Tree // Sat, Nov 29 // 5:00–8:00 PM // The Berry Market // Free // Event Link ➡️
A joyful, heartwarming evening celebrating the true spirit of the season. Join The Berry Market for a magical Christmas tree lighting filled with love, community, and holiday cheer.
🛍️ Small Business Saturday // Sat, Nov 29 // 10:00 AM–3:00 PM // Lily of the Valley Blair // Free // Event Link ➡️
Shop local boutiques, enjoy free gift wrapping, and score gift card specials. Purchases from Lily of the Valley and Soul Sisters earn you a free pair of gloves, plus explore 6 local vendors in the Community Room.
🎁 Saturday Holiday Markets // Sat, Nov 29 // 10:00 AM–5:00 PM // River City Gallery // Free // Event Link ➡️
Shop downtown La Crosse’s art market for unique gifts, enjoy 10% off storewide (up to $500), get free gift wrapping, and warm up with treats and hot cocoa—every Saturday through December 20th.
🎅 Santa’s Arrival (Free Event) // Sat, Nov 29 // 11:00 AM–1:00 PM // Valley View Mall // Free // Event Link ➡️
A magical holiday celebration with a parade through the mall, live music, DJ, face painting, kids’ crafts, and more. Professional Santa photos available after the parade. Bring the whole family for festive fun!



ℹ️ Fifth Avenue, 1971


Thursday, November 27
None—Happy Thanksgiving, though!
Friday, November 28
6:00 PM // Sports Hub, La Crescent // Craig Peterson // FREE
6:30 PM // Moose Lodge 1932 Ward Ave, La Crosse // Steve Freehill, rock and roll and mix requests. // FREE
7:00 PM // Harris Crossing, Sparta // Payton Eilers // FREE
7:00 PM // Alpine Inn // Greg & Laun of Big Liquor // FREE
7:00 PM // Onalaska American Legion Post 336 // Hillbilly Fever // FREE
8:00 PM // Muddy Waters Bar, Trempealeau // Luke Hendrickson // FREE
9:00 PM // Popcorn Tavern // Space Bike, Norms Headache, & Kevin Sty // $10
Saturday, November 29
5:00pm // Popcorn Tavern // The TwiLights // $10
6:00pm // Rotary Lights Ice Castle // Matt Mahlum // FREE
6:00pm // Footjoy Farm and Brewing, Cashton // Abbey Lane // FREE
7:00pm // Our Corner Bar // Pulse 8 // FREE
7:00pm // Smokey's Bar and Grill, Holmen // Zanny Noble LIVE // FREE
7:00pm // Trempealeau Hotel // Kris & Lisa Risch // $5
7:00pm // Spare Time Lounge, Galesville // Neil Young Tribute ft. Billy Hmbd and Gregg “Cheech” Hall // $10
8:00pm // Whiskey River Bar and Grill, West Salem // Carbon Red // FREE
8:00pm // Robins Nest // The Incident // FREE



If you’ve been dreaming about a cozy winter getaway without actually going very far… we’ve got just the place for you.
Rentals Justin Time is a locally owned collection of Driftless-area short-term rentals (mostly around De Soto) — and every single one of them comes with a hot tub. Yes, you read that right. Every. Single. One. 😍
Jamey and Mechelle, the husband-and-wife duo behind the business, have been hosting for five years and have created something truly special: warm, thoughtfully decorated spaces that feel like a mini vacation the moment you arrive. Each home is decked out for the holidays with Christmas trees and festive touches — making it perfect for a family stay-cation, a quiet winter retreat, or a romantic weekend away.
Speaking of romance… they also offer romance packages with flowers, chocolates, and champagne staged before arrival to make your stay extra memorable. From anniversaries to engagements to birthday surprises, their spaces have hosted all kinds of celebrations (and a whole lot of joy).
Their hot tubs run year-round, the views are stunning, and the Driftless Region is the kind of beautiful that hits differently in winter. ❄️
If you're looking for a peaceful getaway close to home, this is one to bookmark.
👉 Learn more or book your stay: RentalsJustinTime.com
Show them some love, Coulee Region!


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See you tomorrow morning! ☀️


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